How to Market on FB

Marketing on Facebook takes time and dedication. Facebook has grown to become a vital part of any social media marketing strategy. It has a significant user base and can reach a majority of your target audiences. Business accounts especially make use of unique tools that can help businesses grow their brand and make sales, expand their reach and provide quick customer service. Here are a few tips on how to market on Fb.

How to Market on FB

Use Facebook’s Business ToolsHow to Market on FB

While your personal page is a great place to promote your business and show your lifestyle and personality; your business page needs to be solely about your trade and your business. Marketing your business on Facebook works best when you use both pages to maximize the strengths of each page.

Paid Advertising

Pay Per Click (PPC) marketing is rather complicated, but Facebook’s tools make it simpler while still providing great tools. Facebook’s audience targeting features, for example, can help to pinpoint your best leads by more than just demographics and geography. You can customize your campaign based on behaviors and interests that run parallel to your campaign.

Shop Function

Marketing your products and or services online requires you to allow customers to make easy purchases. For instance, Facebook allows you to set up an online store that makes it easier to further engage with prospects. You can also set up the same shop on Instagram, allowing you to get your products on both platforms with ease.

Scheduling Tools

Facebook has a built-in scheduling tool that makes your day to day work easier. The most successful pages, for example, tend to use a mix of spur of the moment posts and pre-scheduled posts. Use the scheduler for some of your regular posts such as photos of products, your upcoming schedule and planned releases, etc.

ReviewsHow to Market on FB

Customers want to know what your previous and existing clients have to say about your product. Facebook’s company review feature can help you to get the social proof you need to convert visitors into buyers without having to add any additional software to your website. Google algorithms also make use of Facebook reviews, which can improve your ranking.


Facebook provides all the data you need to measure the impact of your campaign. For instance, you can track how many page views you’ve received, track your number of likes and followers and the engagement on each post. You can also find the data for any campaigns you’re running and with time, you’ll be able to decipher what all the data means for your marketing strategy.

Build a Video Marketing Strategy

Video is fast becoming the preferred means of media consumption. As content shifts more towards video, Facebook has focused on making their platform more mobile-friendly. If you haven’t yet thought of a video strategy, now is the time. For a jewelry business, you can share a video on how to size down a ring, or how to care for sterling silver.

Bottom Line

Facebook makes it very easy to market your business. You don’t have to be a marketing expert to know how to market on FB.  Be social, be yourself and leverage the tools provided to generate the type of content your followers want to see.

How to Photograph Jewelry on White Background

A white background is important when it comes with photographing jewelry. The white background is the most versatile and timeless background that can help to accentuate the look and appearance of the jewelry. Having white in the background helps as this color doesn’t interfere with the colors of your jewelry. Also, it provides zero distraction. Thus, it is essential to use a white background to give the jewelry a consistent and clean look on any website. If you are wondering about how to photograph jewelry on white background, here are some tips for you:

How to Photograph Jewelry on White Background

When photographing jewelry, specifically silver, choosing the right white background for photographing can be quite challenging. It can be quite tough to find a bright white background in the desired texture, but it is always better to buy the purest white available. This will also save your time in the future as you do not have to put extra effort or editing the photos in the long run. 

Choosing the Right Size How to Photograph Jewelry on White Background

You need to choose the right size for the background. It is very important to consider the scale of the jewelry and at which the photo will be taken. If you are photographing at a very close range, then there is no need to buy a large background. However, you need to consider the angle of photography too in order to know the right size of the background essential for the jewelry photography.

Use the Right Lens

When you are photographing jewelry on the white wallpaper, you have to consider the right lens for it. The best lens for jewelry photography is a high quality macro lens or a zoom lens that can be attached to your DSLR for a beautiful and focused photo. Generally, a 16-35 mm zoom lens can be quite helpful for you. 

Use the Tripod

In order to ensure that the photo is not getting blurred, you have to keep your camera steady. A steady picture can help you to capture every minute detail on your jewelry. Using a tripod can help you get betting images of jewelry, such as various ring sizes. Thus, having a tripod is very important when you are photographing the jewelry on a white background.

Spacing is ImportantHow to Photograph Jewelry on White Background

You need to carefully set up the equipment and jewelry before you start shooting. You need to leave the right amount of gap from the background to the jewelry and from jewelry to the camera. For better convenience, you can use the tape on the floor to mark the areas. This will help you to set up the background, object and camera easily on the next shot.

In Conclusion

Once you are done soldering silver into jewelry, you’re going to want to take photos to show off your latest pieces. So, this is how to photograph jewelry on white background. You will find it quite easier to photograph jewelry on the white background and edit it later. It creates least distraction and the white background also helps to make the jewelry more prominent. You can write down all the camera setup and light settings in a paper which can help you in future too.

Can You Solder Sterling Silver – a Step-by-step Guide

Do you want to solder your sterling silver jewelry? Soldering the sterling silver is one of the main skills that all the jewelers must master. But if you want to start this at home, then it can a little bit frightening. But you do not have to worry about this. If you are worried about whether or not can you solder sterling silver, then we are here with step by step tutorial about the soldering supplies and methods.

Can You Solder Sterling Silver

Can You Solder Sterling Silver

Whether you are looking to create jewelry from scratch, or looking to modify a ring, here we will cover how to solder sterling silver. Below are the four steps to take in order to solder silver properly.

Step #1: Prepare the Work Area

You have to be very much conscious about the safety when you are soldering the sterling silver in your house. Soldering involves molten metal and open flames. So, you need to prepare for the safety first. You have to make sure that you are using a sturdy table. You must cover the surface of the table with aluminum or a thick block of wood. This is important so that you do not scorch the table. Secure the wood or aluminum so that it doesn’t shift when you are working on it. Also, make sure that there is proper ventilation in the area where you are soldering.

Step #2: Gather all the Supplies

You have to make sure that you have all the essential supplies that are needed for the process of soldering. You need safety apron and glasses to protect your eyes from the heat and flame. The apron will protect your clothes in case you drop the hot metal on it. Avoid any kind of bulky or loose clothing, when you are working. You also need soldering tweezers, a surface, copper tongs, cooling surface, sandpaper, solder, sterling silver materials and a flux and brush.

Step #3: Learn how to Solder

In order to solder like a professional, it is important to learn it practically, rather than learning theoretically. There are many sources available online that will tell and show you about you can do the soldering of the sterling silver at home. You can also check some of the videos or books available with the thorough illustrations. With the help of these tutorials, you will be able to learn about soldering.

Step #4: Practice it

Before you start doing it professionally, it is important for you to practice while watching the tutorial or after watching it. This will help you to master the art of soldering sterling jewelry. You have to be a little more patient. It may take some time to master but with your dedication and hard work, you can definitely get it done.

Final Word

You can have great fun if you start preparing the sterling silver jewelry at home. You can experiment several things and enjoy great skills in developing some of the best designs. So, if you were worried about can you solder sterling silver, then now you know that you can and how. All you need is some of the essential requirements. Hope you have got all the details about the tools, supplies and essential requirements that are needed to solder sterling silver at home. But make sure to be very careful while performing this.