Marketing on Facebook takes time and dedication. Facebook has grown to become a vital part of any social media marketing strategy. It has a significant user base and can reach a majority of your target audiences. Business accounts especially make use of unique tools that can help businesses grow their brand and make sales, expand their reach and provide quick customer service. Here are a few tips on how to market on Fb.
How to Market on FB
Use Facebook’s Business Tools
While your personal page is a great place to promote your business and show your lifestyle and personality; your business page needs to be solely about your trade and your business. Marketing your business on Facebook works best when you use both pages to maximize the strengths of each page.
Paid Advertising
Pay Per Click (PPC) marketing is rather complicated, but Facebook’s tools make it simpler while still providing great tools. Facebook’s audience targeting features, for example, can help to pinpoint your best leads by more than just demographics and geography. You can customize your campaign based on behaviors and interests that run parallel to your campaign.
Shop Function
Marketing your products and or services online requires you to allow customers to make easy purchases. For instance, Facebook allows you to set up an online store that makes it easier to further engage with prospects. You can also set up the same shop on Instagram, allowing you to get your products on both platforms with ease.
Scheduling Tools
Facebook has a built-in scheduling tool that makes your day to day work easier. The most successful pages, for example, tend to use a mix of spur of the moment posts and pre-scheduled posts. Use the scheduler for some of your regular posts such as photos of products, your upcoming schedule and planned releases, etc.
Reviews
Customers want to know what your previous and existing clients have to say about your product. Facebook’s company review feature can help you to get the social proof you need to convert visitors into buyers without having to add any additional software to your website. Google algorithms also make use of Facebook reviews, which can improve your ranking.
Insights/Analytics
Facebook provides all the data you need to measure the impact of your campaign. For instance, you can track how many page views you’ve received, track your number of likes and followers and the engagement on each post. You can also find the data for any campaigns you’re running and with time, you’ll be able to decipher what all the data means for your marketing strategy.
Build a Video Marketing Strategy
Video is fast becoming the preferred means of media consumption. As content shifts more towards video, Facebook has focused on making their platform more mobile-friendly. If you haven’t yet thought of a video strategy, now is the time. For a jewelry business, you can share a video on how to size down a ring, or how to care for sterling silver.
Bottom Line
Facebook makes it very easy to market your business. You don’t have to be a marketing expert to know how to market on FB. Be social, be yourself and leverage the tools provided to generate the type of content your followers want to see.